AlleyWatch, the largest organization focused on NYC Tech, celebrates the work of the individuals that serve as a catalyst for innovation within the NYC Tech ecosystem.
MEET THE 2019 NYC TECH INFLUENCERS
If you've registered for an event recently, you've probably used Splash, the venture-backed event marketing automation platform cofounded by Ben Hindman in 2012. On the front end, its CMS platform allows event producers and brands to provide modern, crisp event landing pages and registration sites with a few clicks with a focus on UI driven by Hindman's self-admitted obsession with experience. But behind the hood is where the magic happens.
In an increasingly digital world, brands find that hosting events to form in person connections still has a place within their marketing mix but traditionally have had a problem measuring attribution and ROI. Splash changes that by allowing brands to go from blindly hosting and sponsoring events to utilizing an end-to-end events management platform that allows them to automate, measure, and track their event marketing efforts across multiple touchpoints. With Hindman at the helm, the platform has powered more than 700,000 events and the Chelsea-based startup has worked with half of the Fortune 500 on events.
Through his work at Splash, Hindman is a recognized thought leader in the event marketing technology world. A graduate of Vanderbilt University, he started his career running events for Thrillist.