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AlleyWatch, the largest organization focused on NYC Tech, celebrates the work of the individuals that serve as a catalyst for innovation within the NYC Tech ecosystem.

MEET THE 2019 NYC TECH INFLUENCERS

The 2019 NYC Tech Influencers is Presented By
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Beth Ferreira

FirstMark Capital

Beth Ferreira is both an experienced operator and investor who started her venture career alongside NYC Tech Influencers Past Honoree Fred Wilson and Jerry Colonna. But not at the firm you are thinking of ñ Union Square Ventures. Before Union Square Ventures, Wilson and Colonna were investing out of a firm called Flatiron Partners where Ferreira had a first-row seat into both the dot com boom and subsequent crash. She left venture for business school at Wharton, followed by a stint in management consulting at BCG.
Ferreira knew she wanted to return to the world of investing but thought it would be helpful to gain some operating experience. She joined Etsy in its earliest days, and while she was there the business really began to pick up steam, giving Ferreira exposure to many key facets of scaling a business. Post Etsy, she joined Fab, in its days of infancy, leading it to a similar growth trajectory. After Fab, she returned to her venture roots, by joining and helping to formally launch WME Ventures, a $50M fund that's unlike a traditional CVC, as it accepts outside LPs.
While at WME, Ferreira led the firm's investments in recognizable NYC startups like Glossier, Warby Parker, Viyet, and Daily Harvest. She jumped ship and joined Firstmark Capital, one of the preeminent NYC VC firms, in 2017 to focus on nextgen commerce, consumer tech, and the enterprise. At Firstmark, she has already led the firm's investment in Justworks and Tommy John.
Outside of her professional responsibilities, Ferreira has served an advisor to several NYC startups (Birchbox, JOOR, Nestio) and is active with Parity Partners' P3 program. Her breadth of experience both as an operating and investors makes her one of the most connected people in New York Tech.

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