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Harvard-educated Brynn Putnam has been deeply entrenched in the fitness world for over the last decade. She began her career as a dancer at the New York City Ballet and later went out to found Refine Method, a chain of boutique fitness studios, in 2010. Brynn's deep experience in the fitness world and her experience as a new mom led her to launch her next venture.
When the demands of being a new mother coupled with her busy schedule did not allow her to go to the gym as often as she'd like, Putnam contemplated working out at home. She quickly came to the conclusion that the in-home fitness experience, at the time, was lacking and there was a large opportunity to be addressed. Thus MIRROR was born.
MIRROR provides a nearly-invisible, interactive home gym that doubles as a full-length mirror in the background when you aren't working out. The company streams 50+ new workouts each week from its production studio in Nomad, personalizes your fitness regiment based on a number of factors, and tracks your progress. Offering an unrivaled product experience with dynamic content, MIRROR can replicate the studio boutique class experience from the most convenient place ñhome.
Since its launch in September of 2018, MIRROR's has changed the concept of in-home fitness and was recently heralded as one of the top inventions of 2018 by TIME Magazine. With Putnam at the helm, MIRROR has raised $38M in funding and is backed by some of NYC's top investors including Primary Venture Partners, Lerer Hippeau, and Brainchild Holdings.
You may have also caught MIRROR's television commercial which aired during the Super Bowl.