AlleyWatch, the largest organization focused on NYC Tech, celebrates the work of the individuals that serve as a catalyst for innovation within the NYC Tech ecosystem.
MEET THE 2019 NYC TECH INFLUENCERS
Take a minute to type in the name of any restaurant into Google before you read the rest of this. On the search results page, on the right side, at the bottom of the information box, you'll see something called Critic Reviews. The first result is almost always from NYC startup The Infatuation.
Chris Stang and fellow music industry veteran Andrew Steinthal founded the company back in 2009 while still keeping their day jobs. In 2014, the two made the leap and quit their jobs to focus on building The Infatuation full time. The decision enabled the duo to expand beyond a straight forward restaurant review site to provide a more robust offering with news, concierge services, SMS recommendations, events, and city guides - all centered around the love of food and dining out.
Under Stang's strategic direction, the company has expanded its in-depth coverage to a dozen cities and has produced restaurant guides for another twenty-five. Millions in New York City and around the globe rely on the sharp-witted, no-sense direct reviews that's become the hallmark of The Infatuation and an element that was sorely lacking in competitor sites. Stang is also the mastermind behind the #EEEEEATS Hashtag, which has been used 15M times on Instagram on posts with hundreds of millions of likes.
The company's pivotal moment came in 2018 when it acquired Zagat from Google. The terms of the transaction were not disclosed but Google had purchased Zagat for a cool $151M in 2011. The transaction really put The Infatuation on the map and allowed it to increase its distribution and content offering. The company is backed by Jeffrey Katzenberg's WndrCo, Empire Angels, and Edward Lando and has raised a total of $33.5M in funding.
Lastly, Stang is the only one of the 2019 NYC Tech Influencers whose wedding was covered in Vogue. #influencer