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AlleyWatch, the largest organization focused on NYC Tech, celebrates the work of the individuals that serve as a catalyst for innovation within the NYC Tech ecosystem.

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Rachel Drori

Daily Harvest

Eating healthier requires a commitment and more often than not we end up sacrificing maintaining our diets for convenience and in the interest of time. Our demanding schedules just do not allow for us to dedicate the time to meal prep, recipe plan, and cook with any sort of regularity. Rachel Drori, the founder of Daily Harvest, has solved this problem through the startup's frozen, nutritious, and organic meal service.
Started out of her own personal need, Drori would spend Sundays freezing and bagging vegetables and fruits so that she'd be ready to make healthy smoothies on the go during the work week. Seeing that this need existed for others she took up space in a commercial kitchen in Long Island City and began delivering the product herself to customers in the early days of Daily Harvest.
With a background in consumer-centric brands in hospitality (Jetsetter, Gilt Groupe) and marketing (American Express), Drori has successfully expanded Daily Harvest's offering and customer base. The subscription service now has over 100K customers and now offers smoothies, bowls, soups, and lattes. All of Daily Harvest's meals are now designed by certified nutritionists and Michelin-trained chefs. Every ingredient that's used is sourced from an organic farm and frozen at its ripest stage, locking in nutrients. All the meals are gluten-free and vegan; most are paleo-friendly.
The company closed $43M in funding in late 2017 and backers that include Lightspeed Venture Partners, chef Bobby Flay, Olympian Shaun White, M13, and Collaborative Fund. Through Daily Harvest's unique offering, Drori has successfully changed the way we view frozen food, which used to mean something unhealthy that came in a box that's been sitting on a freezer shelf for months.

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