Rich Fulop is the cofounder and CEO of Brooklinen, the Brooklyn-based direct-to-consumer bedding startup. Fulop, the son of Romanian immigrants, launched Brooklinen with his wife Vicki in 2012 after a trip to Vegas, where the couple was mesmerized by the bedding during their stay at the Wynn. They sought out to purchase the same sheets but were dismayed at the expense. They saw an opportunity and spent the greater portion of a year learning everything they could about the industry and manufacturing. Launching on Kickstarter in 2014 while Fulop was pursuing his MBA at NYU, Brooklinen raised ~$237K, blowing pasts its $50K goal. The company bootstrapped the business, built a brand that was extremely customer-focused, and waited until 2017 to raise its first institutional round led by FirstMark.
Today, Brooklinen has become synonymous with luxury bedding at a reasonable price point and its ads are seen all over the city including in the subway. The company is reported to have done over $50M in revenue in 2018.